This class we talked a lot about advertisements and some of the techniques they used, or that we thought they used, to attract consumers. A lot of people contributed their ideas and I think this was one of the most active classes we’ve had this semester; I’m not sure why that is, but maybe people felt the most comfortable with this topic because of it’s relevancy today. For me, I felt extremely comfortable with the topic because a lot of my studies during my years at Mason have been related to consumers, consumer spending habits, and all the different types of marketing that have been used in the past, and more so the techniques that companies and organization use today. At one point in the class professor asked what what we thought created consumer culture? Is it the consumers or is it the companies. A couple students said it was the consumers, but I think the general consensus was that it was the companies. I personally think it’s the consumers. Without the different types of consumers, these companies wouldn’t have anyone to target or focus their marketing strategies on. Because consumers do have a vast number of preferences and abilities, the companies do the research to locate these specific trends, and then create a pro forma on how to go about reaching out to these different types of consumers. I actually wanted to ask this questions to one of my business 498 teachers to get his opinion. He’s a business consultant for Booz Allen Hamilton who has a undergraduate from from Columbia and a masters from Harvard relating to business strategies. I think his perspective on this will be very interesting.
